To me, design is not just about making it pretty - it is also about connecting ideas with solutions through creative storytelling that resonates with people, creating meaningful experiences.

I approach projects conceptually, designing across editorial, packaging and interactive experiences, exploring themes of identity, feminism and culture, often drawing inspiration from my Desi background.

Designing since 2012, I’ve collaborated with global brands including NASA, Coca-Cola, Red Bull, British Council and UN Women. My work has been recognized internationally and I have won a Ladybird Books Publications Award and exhibited at Art Toronto, Now Gallery and London Design Festival among others.

Originally from Pakistan, I have a bachelor's degree in Communication Design from Indus Valley School of Art and Architecture (IVS 2012) and a master’s in Illustration and Visual Media from London College of Communication, University of the Arts London (UAL 2015), where I was a recipient of the Vice-Chancellor’s International Scholarship Award.

I enjoy concerts, museums, galleries, printmaking, exploring new creative mediums, traveling and finding inspiration in history, culture and the world around me.

Illustration Work Represented in Australasia by International Rescue